Alberta remains a core market for growing our visitor economy in combination with strong growth in international visitation and expenditures. Understanding the value of the visitor economy encourages advocacy and promotion of the economic value gained by a healthy destination brand.

This information is useful to Alberta-based tourism businesses as a quick pulse check on industry performance. Travel Alberta has recently re-entered Mexico as a market after exiting in 2011. Presents 2020 monthly updates of travel, accommodation and attendance statistics. The Enterprise Relaunch Grant offers financial assistance to businesses that faced restrictions or closures from public health orders and experienced a revenue loss of at least 50 per cent due to the COVID-19 pandemic. Changes to no longer require visitors from Mexico to have a visa for travel has sparked new growth from this market. Each year, Travel Alberta leverages the power of Tourism Week to connect with our industry partners and raise awareness about Alberta’s tourism industry.

Small- and medium-sized businesses, co-ops, and non-profits affected by COVID-19 can now apply for this Government of Alberta grant. In 2017, Alberta saw a total of: $8.9 billion in tourism expenditures – an increase of 5% from the previous year; 36.9 million person-visits – an increase of 6.1% from the previous year; 2017 Tourism Expenditures and Visitation in Alberta by market

Travel Alberta is the destination development and promotion organization of the Government of Alberta. Source: Alberta tourism market monitor : monthly update [2020]

Occupancy rates across the major regions, cities and towns trackedin the Market Monitor remained low in May, which is most likely due to the economic recession in the provinceand its effect on business travel . Alberta Tourism Market Monitor Occupancy rate for Edmonton ticked upin May, but majority of Alberta (excluding Resorts) continued to struggle . The purpose is to monitor awareness, travel intentions and other key market indicators for Canada and Alberta. One of the goals being to get the maximum number of visitors to Alberta …

The Travel Alberta Industry Hub provides access to focused tourism insight, resources, programs and opportunities designed to foster, support and invest in the Alberta tourism industry. Contact. The marketing channel distribution mix. The Alberta Accommodation Outlook is presented annually at the Alberta Hotel and Lodging Association's Annual Convention and Trade Show, providing insight into supply and demand trends, development, opportunities, risk and performance in one of tourism largest sectors..

Understanding Alberta’s best customer makes it easier to reach them with more effective, targeted marketing. We’re aware of several trip postponements and cancellations for tours, particularly in our popular hotspots, like the Rockies. Even in tough times, it’s important that we celebrate you, our tourism partners and friends. Travel Alberta continues to work closely with Destination Canada, Alberta destination organizations and industry partners to monitor the situation.

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